No time before stood a mainstream shoe company, like Adidas, promoted a rap group, like Run DMC. This was during the mid-1980s, prior to Rap took control of the airwaves. When Adidas was approached by Russell Simmons to sponsor a Run-DMC concert tour, they were naturally slightly hesitant. But when 3000 pairs of Adidas were added air over the concert Adidas couldn't wait to sign.
Whether wearing no laces was obviously a comment on jail life or you cannot that's how Run-DMC, and later on the planet, wore them. The song 'My Adidas' came naturally simply because really liked their Adidas.These days 'Superstars' or 'Shell tops' are of hip-hop Culture. Their bond between Run-DMC and Adidas led to $1.6 million in endorsements and millions in chaussure de foot pas cher sales.
Joining Run-DMC within the Adidas endorsement corner are pop queen Katy Perry and hip-hopper B.o.B. Not surprisingly Adidas it not just around the singers, they've got several of the world's most famous athletes, including David Beckham and Lionel Messi, wearing their brand. Furthermore, the most significant names in tennisAndre Agassi, Steffi Graf, Anna Kournikova and Roland Garrosall also wear Adidas. But, the Rope and Adidas partnership really needs to be essentially the most interesting, well isn't that must be Darth Vader was wearing under his robes?
When it comes to running Adidas running sneakers sponsor the London Marathon. From now for the following eight years Adidas is also the sponsor of Major League Soccer. Adidas' newest athlete is Chicago Bulls guard Derrick Rose, an MVP Candidate. This starts the biggest strategy in Adidas history: 'Adidas is actually In.'
Still shaking some misconception, the newest Adidas Original Augmented Reality Pack incorporates code in the shoe tongue. Show the code on your webcam as well as your hypervenom pas cher footwear is game controllers to get a 3D virtual world. Different shoes launch different games, including Transformers, Skateboarding and DJ Hero. Adidas is again pushing huge boundaries, let's hope they never stop.