1.Current Condition of Chinese sport shoes market
China is one of the biggest sport shoes production bases on the planet, most international famous sport shoes brand had been settled down in China. Perfect shoes production chain, favorable production organization ability, lower labour force cost and skillful mechanic, all above conditions have great temptation to each merchant. Currently, the more alluring condition is big Chinese market that will front for 2008 Olympic Games. Mature Adidas, athletic Nike, fashion LiNing, they are famous sport shoes brand visualize in China. In Chinese customers' eyes Adidas's visualize is a mature man, Nike is a young athlete, Nike convey more market quotient than Adidas in China inland, and most customers believe that LiNing brand's visualize prolocutor continues to be LiNing. Comparing to visualize extending of those brands, Nike prefer athletes, he adopt pyramid visualize extending stratagem, this means from tower great athlete to nation team, and to NBA league matches province team, till constitute common callan basketball activities, involve four grade basic in the whole sport things market. The amount of top athletes is least, however they have strong radiant strength. Nike company's brand visualize extending is much more successful and undoubtedly, so Nike shoes is most popular in China, for example, Nike's classical style jordan shoes,nike shoes,nike dunks, air force ones, air max is especially popular for callan.
2.The influence of Beijing 2008 Olympic Games to enterprise market mode
Using the approaching of Beijing 2008 Olympics, more and more Chinese customers attend in a variety of of sports, and the professional demand to athletics equip is advancing. Even routine sports items much like canter, customers who in top cities begin already showing their professional requirement. It may be seem in the future developing current, sport shoes market could be more fractionized, and fractionize not just involve new empolder market which brand concentrate comparatively rather low, but additionally involve original professional market, for example training sport shoes, with increased fractionizing operating crowd, the blank of top professional product is going to be filled up. Chinese homemade sport shoes should stand in the bottom of serving for the masses customers and then develop professional products in various sports items, it will bring durative income accompany with boosting up customers' professional incline. At the same time, with market competing more impetuosity, whether Chinese homemade sport shoes enterprises holds the process of market fractionize, possess more professional products following, and produce classical style sport shoes just like Nike's jordan shoes,nike shoes,nike dunks, air force ones, air max, it is the key to allow them to finally compete with international brand as Nike,Adidas. Internationalization course take more challenge to Chinese domestic enterprises, Internationalization isn't as simple as export some merchandise, or set up several monopolization shops in overseas, but need enterprise store up from Internationalization team to some good many aspects.
3.The influence of Beijing 2008 Olympic Games to science content of sport shoes product
Some of domestic sport shoes enterprise originates out from product configuration isn't reasonable, and make a great alternation in "regard produce, ignore research", really lead "innovate science and technology" to products. For instance, "Hongxingerke" first detrusion "GDS decrease exhibit system", "four function system" etc. "GDS decrease exhibit system" as "Hongxingerke" personal research function system, it's capability absolutely compare beauty to international brand like Nike,Adidas. In addition, a company need to mention, that's anta who again use his practical activity to validate "innovate science must be the vane to guide industry development". anta cooperated with China leather and shoemaking industry academe setup "China shoemaking industry academe gym shoes technology research center", aim at recuring to academe's authoritative mighty technology flat roof, improve gym shoes measure level, and do some contribution to China shoemaking industry development, then can make out increasingly more scientific research production. Nowadays the present of product with the same quality is more and more serious, who can keep in front of technology making out larruping and suitable product for purchasers, who will be favorite. Besides, sport shoes manufactures need improve professional capability, at the same time enclose with athletic sports requirement, via reduce cost to supply bargain gym shoes product for person.