The reasons that make Supra appealing are their challenging designs that are as ostentatious because they are original, sporting multiple buckles, gold chains and blinding patent leather. Their over-the-top designs have successfully managed to rip the hugely competitive market of sneakers that are filled with black, lo-fi bland sneakers.
Founded by Angel Cabada, who's a self-professed dog lover and native Californian, Supra Footwear is really a skate and street inspired footwear company that Angel kick started in 2006. From attempting to find his niche employed in fast food outlets and never liking it, Angel finally found his calling when he started making clothes with his friends. Additionally, as the things they say, the rest is history. In under three years, Cabada has somehow built probably the most daring footwear brands available and is now backed by a few of the most influential skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon. Aside from a sizable fan base compromising skateboarders, Supra has also caught the attention of the music industries big names for example Jay-Z, Justin Timberlake and Lil Wayne.
Before Supra, Angel started with TSA that lasted for about ten years. Come 2002, Angel started KR3W, which he still owns under One Distribution and it is the umbrella body for both KR3W and Supra Footwear. Supra Footwear, being launched in 2005, is relatively new around the scene, but oh boy, has this baby packed a punch in the footwear scene. Supra was supposed to become KR3W Footwear, through the creator thought better of it-it could create a conflict of interest using the team so after much brainstorming and thinking, Supra was ultimately the footwear label.
When Benjamin Franklin wanted to get electricity, people laughed. When the Wright Brothers wanted to fly, people laughed. So obviously, Angel would know how that feels when people started laughing of his idea of Supra Skytops and when he invested $100k into the first few samples. Nevertheless, looking back now, we are sure Angel has had the final laugh. The shoes have even reached international shores and people all the way from Tokyo to Paris and London to Sydney want the sneakers to be part of their collection of branded sneakers.