From Guangzhou Customs statistics showed the very first half of 2008, Guangdong province footwear export performance of enterprises in 5811 in the same period last year fell in the first half of 3924, including the Pearl River Delta Shoes more pronounced decline within the export business, from the same period last year, the first half of 5043 fell to 2,617, a decrease of 2426, fell as much as 48.1%. Exports of Guangdong Province within the first half of this year 1.63 billion pairs of shoes, down 15.8% over the same period this past year.
However, IMC Shoes Co., Ltd. of Guangdong isn't burning with impatience. It captured the customer orders Adidas. As the Adidas not order the transfer, IMC remains 1.1 million per month to 120 million pairs of capacity, although the profit is under usual, but the process of major reshuffle in the industry can remain exactly the same as the past continues to be hard to come by the normal operation, IMC spokesman Guo Wei-wen interview using the "lucky" to describe their very own businesses.
12 years, put all their eggs in one basket "Even has regardless of how good the product, even the very best management and marketing, if not excellent customer service, enterprises can't produce a good performance, customer service will become the primary theme of Chinese enterprises." Worked Nike along with other companies into customer relationship management system, global customer service management guru David? Furman and more on August 15 in Guangzhou and met hundreds of business proposals, "China" should raise awareness of customer service.
Melbourne since 1991 is starting to set up factories in Guangzhou as its goal. "Adidas and China within the global cooperation of other plants, but does not affect around the IMC's next single, we have the quality in production, management, with the customer and so includes a strong competitive advantage." Around the warm secret, Wei-Wen Kuo says the reporter.
In the U.S. subprime mortgage crisis and also the appreciation of RMB under the influence of a quantity of small buyers of overseas orders for the same time to be able to reduce the cost low for. Many factories in China, where rapid increases in costs simply can't accept orders for that low number of enterprises chose to close down. In comparison, Nike, Adidas, these global brands not only in the order is relatively stable, but additionally relevant towards the processing plant to release a certain profit margin for that cost of plant digestion.
Rising because the global popularity and also the worldwide increasing number of footwear, Adidas around the increasingly stringent requirements of suppliers, increased competition in the Chinese shoe in to win Adida Sri Lanka's order is not an easy task. IMC first to step forward. In 1992, the factory just over one year IMC met Adidas shoe factories in Guangdong to locate the 2 conditions which quickly reached an agreement with one another. At that time, along with Adidas, the IMC OEM production for other customers. In 1996, using the rapid expansion of business, IMC made a strategic adjustment of the bold, but for Adidas out a process and quit other customers. Putting all eggs in one basket, Guo Wei Wen admitted you will find risks, however, with a strong concentrate on the customer, but additionally to seize a great opportunity.