With sales of casual footwear market in to a significant increase year by year, the major little bit of shoe are swallowing hard cheese. From the brand background, currently available brand shoes separated into three categories: international brands, domestic brands and brand extension. The purchasing power of international brands because of the customer factors, remains to be inside the collaborative competition, "the cake" stage, not on the go overall expansion, even so the picture of this product strength and power benefits of both, to spotlight cultivating customer loyalty affluent, first-class city occupation.
The famous local mall. Domestic brand may be the country's professional shoes manufacturer, they trade, OEM-based, domestic sales to the second, the latest domestic industry to manage to get thier attention, so lots of casual shoes manufacturers, inside the domestic market also has good performance. Brand extension is really a traditional leather shoes and sports footwear and apparel industry along with branches of industry leading brands of trainers outside of products; their resources, channel, brand share, brand extension, most of these rely upon the mainstream development of vehicles name recognition and good reputation Some not simply had lower than satisfactory. The sporadic shoe type may be broken into three categories: walking / comfort shoes, sandals / clogs, and casual shoes, including ballet shoes, slippers, Mary Jane shoes, Marcussen shoes, sailing shoes, lace shoes, boots, etc.
While its upper material usually leather, household leather, PU leather, PVC leather, nylon mesh cloth and canvas.Unlimited likelihood of precise positioningAccording to relevant survey, with the exception of some faithful supporter of running shoes, 70% of buyers slowly shift make use of shoes. Most western world in Hong Kong and abroad, casual shoes due to its quality and comfort of people's daily lives will be the first choice. The domestic industry, casual shoes, casual shoes, the majority of the overall positioning of brand preference inside the mature product system aging. This brand getting younger and younger today, is quite inconsistent and directly impede the young consumer's needs and preferences, creating a small minority of your consumer market and casual shoes slow growth in an individual market.Now how to interrupt over the outbreak of casual shoes, narrow and sports brand, casual wear brand.
The real key fot it system, on what business really young, and capture the craze of both allure sturdy spending power young generation. Only in this manner can make casual shoes squeezed into your fashion industry, fashion industry using a quarterly basis towards the topic of focus of favor, eventually forming a powerful motivator with the radiation. It is understood that this current domestic casual footwear, still remain the same in style, whether it is business casual, fashion, leisure, outdoor leisure...... majority of enterprise products, are simply just imitating the assembly line which has a single manufacturing, there's no inner-depth study of the real needs of clients. Therefore, the shoe wish to develop of this type needs to have an accurate brand positioning.Multi-pronged approach in order to win in the position occupied because of the marketIn addition, the shoe brand idea should be under the guidance of special design team, product quality, style, cultural elements and other components of detailed design.
Team to build professionals while in the design, this product brings together fashion, leisure elements, featuring its unique kind of products to fulfill consumer requirement for leisure.Target product from the same time, shoe enterprises should actively integrate resources, increase brand communication speed, and aim to have fun with the product culture to a maximum. And escalating to marketing, be it professional sports or entertainment sector is also stepping or animation movies, all kinds of high-end marketing resources have to be involved with so doing product concept was accepted by a growing number of consumers. FiveFingers Mens Bikila Grey Red Yellow Jogging shoes